Blog Soft Gorillas

22 July 2023
4 min read

Best WordPress Plugins for Ecommerce: Boost Conversions and Sales


Starting an online store can be overwhelming. Apart from basic ecommerce functionalities such as a shopping cart and payment gateways, you might also need a few other tools to boost your conversions and manage customer relationships. Therefore, it can be hard to single out the best WordPress plugins for ecommerce. To save you the hassle, we’ve compiled a list of them. All of our recommendations are high-quality plugins suitable for all areas of your business. Some will boost your email marketing efforts, others your sales, and others your product strategies. We also have options to improve your site’s UX.

In this article, we’ll list the 18 top-notch WordPress plugins for ecommerce, divided into five categories:

  1. Foundational Ecommerce Plugins
  2. Email Marketing Plugins
  3. Sales Funnel Plugins
  4. UX Enhancement Plugins
  5. Unique Selling Plugins

Foundational Ecommerce Plugins

Every online store built with WordPress requires a foundational ecommerce plugin to provide basic selling and payment processing functionality. Simply put, these are your bread-and-butter WordPress plugins for ecommerce. Here are the contenders.


WooCommerce is go-to WordPress plugin for ecommerce. In fact, it powers over 25% of online stores worldwide and several of the other WordPress plugins for ecommerce on this list (e.g., Advanced Coupons, Booster for WooCommerce, etc) rely on it to function. It will help you turn your WordPress site into a fully functional shop, giving you all the necessary features every online retailer needs. For instance, WooCommerce enables you to create products, configure inventory, add secure payment processors, and more. To learn about this powerful platform, check out our WooCommerce review and our beginner’s guide to WooCommerce.

Pricing: The core plugin is free. You can purchase WooCommerce extensions to add additional features.

Easy Digital Downloads (EDD)

If you don’t intend to sell any physical products, Easy Digital Downloads (EDD) might be an excellent alternative to WooCommerce. This plugin makes your digital downloads easy by adding ecommerce functionality to your site. With EDD, you can set up a shopping cart, maintain your customer records, offer discounts, and more. It also enables you to control file access and restrict the number of product downloads. If you’d like to learn how to sell digital products using this plugin, check out our beginner’s guide to Easy Digital Downloads.

Pricing: There is a free version. Premium plans start at $99 per year.

Email Marketing Plugins

Email marketing is a valuable strategy for nurturing leads, boosting sales, engaging customers, and more. These plugins can help you collect customer addresses and manage your email campaigns.


OptinMonster is a must-have tool if you want to boost conversions and grow your subscriber list. It helps you with popup templates, personalized messaging, and beautiful opt-in forms. You can also apply page-level targeting and redirect traffic to specific areas on your site.

Pricing: There is a free plan. Premium plans start at $9 per month.

Thrive Leads

Another tool to grow your mailing list is Thrive Leads. Like OptinMonster, it can help you create effective opt-in forms with a drag-and-drop builder. It also enables you to target your offers at specific user groups and conduct A/B testing. Plus, it provides access to detailed statistics and reports.

Pricing: There is a free plan. Premium plans start at $67 per year.


HubSpot offers a free WordPress plugin for email marketing. It helps you convert visitors into leads and nurture them into loyal buyers thanks to tools such as email capture forms, popups, and forms. It also gives you access to pre-built newsletter templates, and you can monitor your campaigns via built-in analytics via your dashboard. Considering you get all of those features for absolutely nothing, this is definitely one of the best WordPress plugins for ecommerce available for budget-conscious e-retailers.

Pricing: Free


MailPoet is another free plugin to help you grow your mailing list. It enables you to create beautiful opt-in forms and manage your subscribers from your WordPress dashboard. You can also automate your emails and design responsive, transactional emails to upsell customers who purchased a specific item or reach inactive contacts.

Pricing: There is a free plan that supports up to 1,000 subscribers and 5,000 monthly email sends. Premium plans start at $84 per year and offer additional features, including unlimited email sends per month.

Sales Funnel Plugins

Guiding customers through the buyer’s journey takes careful skill. These plugins will help you refine your sales funnel and boost conversions.


CartFlows is one of the best WordPress plugins for ecommerce that helps you increase your conversion rate. It does this by defining your site’s sales funnel. You get pre-built templates for your Upsell and Thank You pages, which you can customize with the Block Editor or your favorite page builder. Plus, you can streamline your checkout process and automatically send emails to customers who’ve abandoned their carts.

Pricing: There is a free version. Premium plans start at $299 per year.

Advanced Coupons

Advanced Coupons is an excellent addition to WooCommerce. It enables you to create various deals, such as “buy one, get one” (BOGO) offers. You can also apply discounts to specific products or entire categories. Plus, you can protect your coupons against accidental usage by restricting access to specific user roles.

Pricing: There is a free version. Premium plans start at $49 per year.

One Click Upsell Funnel

One Click Upsell Funnel focuses on post-purchase offers. It enables you to create unlimited funnels, offer upgrades to existing sales, or differentiate your deals with templates. You can also fully customize offer pages without any coding skills and test them in sandbox mode. Additionally, you can track your funnel data with Google Analytics or Facebook Pixel.

Pricing: There is a free version. The premium plan costs $47 per year for use on up to one site. Higher level plans allow you to use the plugin on multiple sites and are priced accordingly higher.

UX Enhancement Plugins

Providing a smooth UX is key to converting visitors into paying customers. Here are some plugins that can help you refine your product displays, performance, and more.


Soliloquy helps you create an appealing visual presentation for your store. For instance, it enables you to create sliders or carousels with dynamic transition effects. You can also choose from several pre-built templates, customize them with a drag-and-drop editor, and showcase your products in lightbox mode. Plus, you can link your slides to specific product pages and make your slides shoppable.

Pricing: There is a free version. Premium plans start at $19 per year.

WP Forms

Providing a top-notch user experience means being available and accessible. WP Forms can help you create fully responsive contact forms, which you can embed anywhere on your site. You can also choose from pre-built templates and craft customer surveys.

Pricing: There is a free version. Premium plans start at $39.50 per year.

LiteSpeed Cache

If your pages take too long to load, your customers might leave. Therefore, LiteSpeed Cache is a must-have WordPress plugin for ecommerce sites. This tool will help you by facilitating page caching, lazy loading of images, and more.

Pricing: This plugin is open-source software and 100% free.

Smart Product Viewer

Smart Product Viewer is a 360-degree product animation plugin, enabling you to showcase your items from all angles. It’s fully integrated with WooCommerce, so you can use animations instead of regular images for your product pages. Moreover, it’s fully responsive and touch-friendly for use on all devices.

Pricing: $25 one-time fee for use on one site. Purchase includes six months of support.


Most ecommerce sites rely heavily on images, which can slow down your website. Therefore, it’s smart to use an image optimization plugin such as Optimole. This tool automatically compresses your new and existing JPEG and PNG files, which can dramatically improve your page loading times. Also, it enables lazy loading for images and connects your site to the Amazon CloudFront CDN.

Pricing: The free version supports up to 5,000 monthly visits. Premium plans start at $9 per month.

Booster for WooCommerce

Booster for WooCommerce is a handy plugin that can dramatically improve your UX with various features. For instance, it can add currency switcher to your website and automatically calculate exchange rates. It also enables you to create custom price labels and design your product pages with details such as size charts, quantity step buttons, and more.

Pricing: There is a free version. Premium plans start at $29.99 per year.

Unique Selling Plugins

How you display and price your products is key to the success of your website. If you’re looking for unique ways to sell them, then these plugins can help.

WPC Product Bundles

WPC Product Bundles enables you to combine several products and offer them for sale as a package. It can also enhance your cross-selling strategies with discounts, customizable product bundle displays, personalized button text, and more.

Pricing: There is a free version. Premium plans start at $49 per year.

Product Feed Pro

Product Feed Pro generates product feeds for popular marketing channels such as Google Shopping, Facebook Remarketing, Bing Ads, and many more. You can choose from over 100 pre-built templates, add custom fields, and apply advanced filtering options. Plus, there’s no limitation on the number of products you can include in your feeds. Of all the WordPress plugins for ecommerce listed here that have a free version, this one is arguably the most generous one. It comes packed with so many features that the developers actually call it the “Pro” version – they just don’t charge anything for it.

Pricing: There is a free version. Their “Elite” plan costs $0.

WooCommerce Product Table

Our final recommendation on this list of WordPress plugins for ecommerce is WooCommerce Product Table. It’s an order form plugin to help your customers find and purchase items. It facilitates fast, one-page ordering so that users can select multiple products with one click. You can also easily customize your order forms with no coding skills and embed them anywhere on your site.

Pricing: There is a free version. Premium plans start at $75 per year for use on one site.


In this article, we discussed 18 of the best WordPress plugins for ecommerce. To recap:

  1. Foundational Ecommerce Plugins: WooCommerce, Easy Digital Downloads (EDD)
  2. Email Marketing Plugins: OptinMonster, Thrive Leads, HubSpot, MailPoet
  3. Sales Funnel Plugins: CartFlows, Advanced Coupons, One Click Upsell Funnel
  4. UX Enhancement Plugins: Soliloquy, WP Forms, LiteSpeed Cache, Smart Product Viewer, Optimole, Booster for WooCommerce
  5. Unique Selling Plugins: WPC Product Bundles, Product Feed Pro, WooCommerce Product Table

By using these plugins, you can enhance your ecommerce website with features such as product showcases, email marketing automation, sales funnels, and more. Choose the plugins that best suit your business needs and watch your online store thrive.

Disclaimer: This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a commission. No worries though, you’ll still pay the standard amount so there’s no additional cost on your part.


* indicates required

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.