Marketing

Number of items: 42

6 December 2023
4 min read

E-commerce in the Age of Mobility: Optimizing for Mobile Devices

The rise of mobile devices has ushered in a new era of e-commerce, transforming the way we shop and changing the landscape of online retail. (…).

  • Ecommerce
  • Blog
  • Marketing
1 December 2023
4 min read

How to increase the visibility of an online store: Effective SEO strategies

In today’s competitive e-commerce world, having an online store is a key element of success. However, merely being present online does not guarantee customer interest. (…).

  • Marketing
  • Blog
  • Ecommerce
8 November 2023
4 min read

Growing Online Sales: How to Maximize Your E-commerce Success

In today’s competitive e-commerce landscape, driving sales and maximizing online success is a top priority for businesses. With the right strategies and tactics, you can (…).

  • Blog
  • Ecommerce
  • Marketing
24 October 2023
4 min read

E-commerce Data Analysis: Unlocking the Potential of Big Data for Business Growth

In today’s digital landscape, e-commerce has become increasingly competitive, making it crucial for businesses to leverage the power of data analysis to gain a competitive (…).

  • Marketing
  • Blog
5 October 2023
4 min read

The Importance of Ecommerce User Experience

Ecommerce user experience: Learn about the significance of UX in SEO and enhancing user satisfaction. Explore the importance of optimizing your ecommerce site for better conversions.

  • Marketing
1 October 2023
4 min read

Ecommerce Customer Retention Strategies to Boost Your Business in 2023

Ecommerce customer retention: Boost your business in 2023 with effective strategies. Learn how to keep customers coming back.

  • Ecommerce
  • Blog
  • Marketing
8 September 2023
4 min read

The Power of Marketing in Ecommerce: Strategies for Success

In the ever-growing world of ecommerce, businesses face intense competition. To stand out and reach their target audience, companies need effective marketing strategies. These strategies (…).

  • Marketing
5 September 2023
4 min read

Driving success in the digital marketplace: How SaaS is revolutionizing e-commerce

The digital marketplace and e-commerce The digital marketplace has transformed the way businesses operate, and e-commerce has become an essential channel for reaching customers. With (…).

  • Blog
  • Ecommerce
  • Marketing
3 August 2023
4 min read

Boost Your Sales with Effective eCommerce Email Marketing Strategies

Looking to boost your eCommerce sales? Learn how effective email marketing strategies can help you reach your target audience and drive conversions. Explore the different types of eCommerce emails, such as welcome emails, personalized emails, cart abandonment emails, stock alert emails, and post-purchase emails. Discover valuable statistics that highlight the effectiveness of email marketing for eCommerce businesses. Build an effective email marketing strategy by outlining your objectives, building your email list, segmenting your audience, personalizing your content, utilizing automation tools, testing and refining your strategies, monitoring email analytics, and ensuring email deliverability. Leverage the power of email marketing to grow your eCommerce business and increase revenue. For assistance with your email marketing campaigns, contact softgorillas.com.

  • Blog
  • Marketing
21 July 2023
4 min read

The Revolution of Ecommerce Plugins: ChatGPT and the Future of Automation

Discover the revolution of ChatGPT plugins in ecommerce. Automate tasks, integrate with third-party apps, and empower consumers. Learn more at Soft Gorillas.

  • Blog
  • Ecommerce
  • Marketing
21 July 2023
4 min read

2023 Ecommerce Conferences for Amazon Sellers

Looking for Amazon seller conferences in 2023? Check out our list of top events to grow your business and stay ahead of the competition. Join industry experts and learn actionable strategies to boost your sales. Don’t miss out on these valuable opportunities.

  • Blog
  • Ecommerce
  • Marketing
19 July 2023
4 min read

Ecommerce User Experience: Best Practices for a Seamless Online Shopping Experience

Improve your eCommerce user experience to boost conversions and sales. Design a visually appealing homepage, optimize your checkout process, and focus on functional design elements. Cater to mobile users with a responsive and mobile-friendly website. Use high-quality product images and effective CTAs. Implement virtual salesperson features like chatbots and self-service portals. Regularly check and improve your UX performance to provide an exceptional online shopping experience.

  • Blog
  • Ecommerce
  • Frontend
  • Marketing
18 July 2023
4 min read

Preparing for the Looming Recession: Navigating Ecommerce ROI

The looming recession in 2023 has ecommerce brands concerned about their ROI. This article explores the factors leading to a possible recession, the impact of inflation and unemployment, and strategies for brands to optimize their ecommerce ROI.

  • Blog
  • Ecommerce
  • Marketing
18 July 2023
4 min read

eCommerce Customer Service: Creating Customer Experiences

Learn how to create exceptional customer experiences in eCommerce. Discover the importance of customer experience, tips from experts, and the tools to help you delight your customers.

  • Ecommerce
  • Marketing
16 July 2023
4 min read

Crafting a winning e-Commerce marketing strategy for 2023: the key metrics and strategies you need to know

Crafting a winning e-commerce marketing strategy for 2023 requires a combination of data-driven decision-making, creativity, and planning. Here are the key takeaways: 1. Embrace digital channels: Digital marketing channels like Google Ads, social media, and email campaigns should make up around 80% of your e-commerce marketing strategy in 2023. These channels include search engine optimization (SEO), paid marketing campaigns, social media, email marketing, and mobile advertising. 2. Develop a comprehensive digital marketing strategy: Focus on five critical variables: traffic mix, AIDA metrics, funnels, content and SEO, and advertising strategies. Consider the right mix of organic and paid traffic sources, measure AIDA metrics to track campaign success, create marketing funnels tailored to the buyer’s journey, prioritize quality content and SEO, and strategize different advertising methods for maximum impact. 3. Invest in a comprehensive digital marketing suite: Consider investing in a platform like Hootsuite or Adcore to simplify your marketing efforts, streamline campaign management, and optimize your performance. 4. Conduct market research and create buyer personas: Understand your target audience through market research and develop buyer personas to guide your content creation and campaign targeting. 5. Use a mix of paid and organic marketing strategies: Utilize a combination of paid strategies like pay-per-click advertising and organic strategies like SEO and content marketing to maximize reach and engagement. 6. Optimize for mobile users: Ensure your e-commerce website is optimized for mobile users to tap into the growing base of mobile web traffic. 7. Utilize retargeting and remarketing campaigns: Leverage these campaigns to remind customers of products they are interested in, drive conversions, and increase customer retention. 8. Measure success and refine strategies: Regularly track metrics and adjust your strategies based on performance to optimize results. 9. Create a comprehensive e-commerce content strategy: Conduct research, focus on visuals, integrate multiple channels, plan your content calendar, produce high-quality content, and optimize it for SEO. 10. Leverage email marketing: Use email campaigns to communicate directly with customers, promote products and offers, and engage with your audience. 11. Collect and analyze data: Gather customer data, analyze it using statistical techniques, and use the insights gained to develop targeted campaigns, optimize pricing, and improve your overall marketing strategy. By following these tips, you can create an effective e-commerce marketing strategy that drives success in 2023.

  • Blog
  • Ecommerce
  • Marketing
16 July 2023
4 min read

The top payment methods and best gateways for eCommerce in 2023

Choosing the right payment methods for your eCommerce website is crucial for the success of your business. In this article, we have discussed the top 8 payment methods, including credit and debit cards, e-wallets, buy now pay later (BNPL), cash-on-delivery (COD), paying via links, QR codes, cryptocurrencies, and bank transfer. We have also mentioned the 6 best payment gateways for eCommerce in 2023, including PayPal, Apple Pay, Stripe, Skrill, SecurePay, and Amazon Pay. When choosing the payment methods, it is essential to consider factors such as geographical location, age, preferred payment methods, and security and reliability. By understanding your target audience’s preferences, you can make informed decisions that will enhance the user experience and streamline the payment process for your customers.

  • Blog
  • Ecommerce
  • Marketing
15 July 2023
4 min read

Boost Your Ecommerce Customer Retention Rate with Comarch’s Loyalty Marketing Platform

Learn why customer retention is important in ecommerce, how to measure customer retention rate, and discover effective strategies to improve customer retention. Plus, find out how Comarch’s Loyalty Marketing Platform can help boost your ecommerce business.

  • Blog
  • Ecommerce
  • Marketing
15 July 2023
4 min read

Impacts of iOS 14.5 Update on Ecommerce ROI: Strategies for Success

Learn how the iOS 14.5 update is impacting ecommerce ROI and discover strategies to navigate these changes and stay profitable. Understand the reduced tracking capabilities, impacts on Facebook advertisers, and the future of ecommerce ROI. Seek expert guidance to optimize advertising efforts and prioritize consumer data privacy.

  • Blog
  • Ecommerce
  • Marketing
13 July 2023
4 min read

Ecommerce Strategies: Boost Your Business with Discount Techniques

Boost your eCommerce business with effective discount strategies. Use exit intent popups, discounts for larger orders, and discounts to recover abandoned carts. Set a minimum purchase requirement or offer free shipping thresholds. Utilize order bumps, location-based discounts, and repeat customer discounts. Encourage referrals and offer future purchase incentives. Remember to consider profit, avoid excessive discounts, align strategies with your products, and choose the right timing. With these techniques, you can maximize sales and drive more traffic to your website. Read more about eCommerce strategies on Soft Gorillas.

  • Blog
  • Ecommerce
  • Marketing
13 July 2023
4 min read

Ecommerce Customer Retention: Understanding the Importance and Strategies for Success

Learn about eCommerce retention marketing and its importance for your business’s long-term success. Discover strategies for improving customer retention, important metrics to track, and the average retention rates in different eCommerce verticals. By implementing effective retention marketing strategies, you can increase customer lifetime value and grow your business over time. Measure your eCommerce retention using metrics such as customer retention rate, repeat purchase rate, average order value, time between purchases, churn rate, and channel growth and engagement. Regularly tracking and analyzing these metrics will help you make data-driven decisions to improve customer retention and drive business growth.

  • Blog
  • Ecommerce
  • Marketing
12 July 2023
4 min read

Re-Engagement Strategies for Ecommerce: How to Spark Interest and Increase Revenue

Learn the best strategies for re-engaging your audience or buyers without sounding pushy. From scratch card engagement and personalized product recommendations to birthday reminders and product testing, these tactics can help you drive adoption and awaken your sleeping subscribers. Remember to build anticipation, cross-sell and upsell, and send back-in-stock notifications to keep your audience engaged and increase revenue. Leverage automation tools like Convertway for efficient re-engagement efforts and campaign tracking.

  • Ecommerce
  • Marketing
11 July 2023
4 min read

The Importance of Building an Ecommerce Community

In the world of e-commerce, building a strong community is essential for the success of online businesses. By establishing a social media presence, creating an engaging website, leveraging user-generated content, integrating interactive features, and prioritizing personalized customer care, businesses can foster customer loyalty, enhance brand interactions, and increase sales. Building an e-commerce community should be a top priority for businesses looking to thrive in the digital realm.

  • Blog
  • Ecommerce
  • Marketing
11 July 2023
4 min read

Ecommerce Expertise: Navigating the World of Online Retail with Confidence

Need ecommerce expertise? Softgorillas.com has a team of experts to guide you in website design, marketing, data analysis, and inventory management. Maximize your online success and boost revenue with our valuable support.

  • Blog
  • Ecommerce
  • Marketing
11 July 2023
4 min read

eCommerce Tactics: A Comprehensive Guide to Boosting Sales and ROI

Learn how to create a comprehensive eCommerce marketing strategy with this comprehensive guide. Discover tips, tools, and techniques to boost your ROI and drive sales. Whether you’re struggling with digital marketing optimization, increasing sales, or improving customer retention, this guide has you covered. Explore topics such as conversion rate optimization, social media management, paid advertising, SEO, influencer marketing, email marketing, and more. Plus, learn about the future of eCommerce and how to stay ahead of the competition. Start developing your successful eCommerce marketing plan today.

  • Blog
  • Ecommerce
  • Marketing
10 July 2023
4 min read

Improve Customer Loyalty and Retention in Ecommerce: Consequences & Tips

A good customer loyalty and retention strategy is crucial for eCommerce businesses. Poor customer loyalty practices can lead to unsatisfied customers, high churn rate, lower sales and revenue, marketplace issues, and stunted business growth. To improve customer loyalty and retention, businesses should develop a strategy, analyze customer behavior, involve every department, focus on product quality, measure customer loyalty, implement a loyalty program, reduce customer effort, provide excellent customer service, personalize communication, and encourage customer reviews. By implementing these tips, businesses can avoid the consequences of poor customer loyalty practices and see significant improvements in profits and ROI.

  • Blog
  • Ecommerce
  • Marketing
9 July 2023
4 min read

Ecommerce Marketing: The Ultimate Guide to Promoting Your Online Store

Learn the ins and outs of ecommerce marketing with this comprehensive guide. Discover the importance, benefits, strategies, tools, and best practices for promoting your online store. Increase your brand visibility, drive targeted traffic, and maximize your revenue. Visit softgorillas.com for more info.

  • Blog
  • Ecommerce
  • Marketing
8 July 2023
4 min read

Online Selling Innovation: The Future of E-commerce

Discover the future of e-commerce with innovations like social commerce, personalisation, AR, and user-friendly platforms. Stay informed and embrace new technologies for success. Visit reputable external links for valuable insights.

  • Blog
  • Ecommerce
  • Marketing
8 July 2023
4 min read

Using Google Analytics to Track WooCommerce Metrics

Learn how to enable enhanced ecommerce tracking for your WooCommerce store in three easy steps. Gain valuable insights into your customers’ behavior and optimize your online store accordingly. Implementing enhanced ecommerce tracking will help you make data-driven decisions and drive the success of your ecommerce business. [Learn more about ecommerce analytics at Soft Gorillas](https://softgorillas.com/ecommerce-analytics). Join the WordPress community at Soft Gorillas and stay updated with the latest industry trends and tips. [Join now at Soft Gorillas](https://softgorillas.com/wordpress-community).

  • Blog
  • Ecommerce
  • Marketing
  • WordPress
7 July 2023
4 min read

Ecommerce Community Marketing: Fostering Authentic Connections with Customers

Harness the power of community marketing to boost brand awareness, loyalty, and sales. Learn how to engage and support your customers, utilize user-generated content, and create online communities.

  • Blog
  • Ecommerce
  • Marketing
7 July 2023
4 min read

Online Selling Innovation: The Key to Success in a Competitive Marketplace

Online sellers must embrace innovation to thrive in the competitive world of e-commerce. Improved customer experience, increased efficiency, and a competitive advantage are just a few of the benefits. Mobile commerce, AI, VR/AR, voice commerce, and social commerce are key innovation trends.

  • Blog
  • Ecommerce
  • Marketing
5 July 2023
4 min read

Ecommerce Customer Retention: Strategies to Increase Repeat Purchases

Increase customer retention in ecommerce with personalized experiences, excellent customer service, loyalty programs, follow-up, retargeting campaigns, social proof, and continuous improvement.

  • Blog
  • Ecommerce
  • Marketing
5 July 2023
4 min read

8 Effective eCommerce Pricing Tactics: Bundling, Price Discrimination, Loss-Leader Pricing & More

In this article, we explore various pricing tactics used by eCommerce brands, including bundling, price discrimination, loss-leader pricing, price skimming, premium pricing, psychological pricing, value-based pricing, and penetration pricing. By implementing these strategies, brands can optimize their pricing strategy to drive customer engagement and sales.

  • Blog
  • Ecommerce
  • Marketing
3 July 2023
4 min read

Ecommerce Marketing Strategies: Overcoming Challenges and Achieving Success

Looking to improve your ecommerce marketing? Check out these strategies and challenges, including increased competition, building trust, customer retention, inventory management, and technology updates. Learn about SEO, content marketing, social media marketing, email marketing, influencer marketing, and paid advertising to boost your online sales. Stay up to date with industry trends and adapt your marketing efforts to meet your audience’s needs.

  • Blog
  • Ecommerce
  • Marketing
21 June 2023
4 min read

Online Selling Expertise: How to Sell Digital Products Online

Learn how to sell digital products online and make a profit. Discover the advantages of selling digital products, the types of products you can sell, and strategies for creating, marketing, and protecting your products. Start your online business today.

  • Blog
  • Ecommerce
  • Marketing
25 May 2023
4 min read

Boost Your Ecommerce Success with Strong Teamwork

Build a stronger ecommerce team with our expert tips! Improve collaboration, communication & productivity for online retail success. Foster inclusivity & overcome common teamwork challenges with our guide.

  • Blog
  • Ecommerce
  • Marketing
25 May 2023
4 min read

Maximizing Sales: Effective Ecommerce Marketing Strategies

“Drive online sales with effective ecommerce marketing strategies. Boost visibility through SEO, PPC advertising, email marketing, social media & content marketing.”

  • Blog
  • Ecommerce
  • Marketing
Good filtering
10 March 2023
1 min read

The 5 Steps to Customizing Product Filter & Search

YesPlz AI is an all-in-one product discovery for eCommerce, powered by fashion artificial intelligence. They create smart product filters, enhanced text search, and recommendations using (…).

  • Ecommerce
  • Marketing
It Services outsourcing grafika
14 June 2022
8 min read

IT services outsourcing — how to make it work? Customers and software house expectations

Would you rather carry out your project in-house or outside of your company? In general, companies prefer to participate in digital product development. It is (…).

  • Marketing
abstrakcyjne znaki na czarnym tle w stylu Matrix, na środku zamknięta kłódka
9 June 2022
6 min read

Web development security best practices for 2022

When you decide to create your own website or web application ensuring the highest web development security is of a greatest importance. As cybersecurity systems (…).

  • Backend
  • Marketing
zoho
1 June 2022
5 min read

Zoho project management tools for better communication with customers in IT sector

Ensuring great communication with customers is essential for any IT company’s success. Mutual understanding and transparency allows development teams to fully learn clients’ needs and (…).

  • Marketing
  • Zoho
project management systems z napisem "This is the future of work"
5 October 2021
4 min read

Top 5 SaaS project management systems

Managing a project is not easy. Team members with various skills and experience, a lot task that need to be completed in specific amount of (…).

  • Marketing
aplikacja z wykresami i analiza
13 August 2021
5 min read

Why is UX so important for company’s success?

Nowadays, even more important than a product is a user experience in general. What does that mean? That in certain situations customers are more likely (…).

  • Marketing

Subscribe

* indicates required

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.