Blog Soft Gorillas

9 July 2023
4 min read

Choosing the Right Ecommerce Software Platform: A Comprehensive Comparison of Top Platforms | Soft Gorillas


Welcome to softgorillas.com! In this article, we will discuss various ecommerce software platforms and help you choose the right one for your online store. Ecommerce sales have been skyrocketing, with the global market projected to reach $27,147.9 billion by 2027. With so many platforms available, it’s important to choose wisely. We will analyze the top ecommerce platforms, such as WooCommerce, BigCommerce, Magento, Shopify, 3DCart, Squarespace, Zyro, Square Online, OpenCart, Yo!Kart, Volusion, Ecwid, and Salesforce Commerce Cloud, to provide you with a comprehensive comparison.

Ecommerce Software Platforms


WooCommerce consistently ranks among the top-rated ecommerce platforms, with an increasing adoption rate. It is a simple, free-to-use plugin for WordPress, making it a popular choice. The platform offers flexibility and scalability for your online store. Additionally, Cloudways offers the WooCommerce Starter Bundle, which provides 1-click integration for popular plugins, enhancing your store’s performance.


BigCommerce is a software-as-a-service ecommerce platform that enables merchants to build, innovate, and grow their businesses online. With over 600,000 stores in 150+ countries, BigCommerce is gaining traction in the industry. The platform offers a variety of integrations, including Amazon, Google, and Walmart, and is designed for scalability.


Previously dominating the market, Magento now holds around 7% of the global ecommerce market share. It offers customization options that Shopify cannot provide, making it attractive to technically proficient users. However, Magento may require sharp technical skills to modify and scale effectively.


Shopify is the third-largest ecommerce platform, with a user-friendly interface that appeals to many entrepreneurs. Its integration with Amazon services has helped it gain market share. Shopify offers a range of resources and features for creating and managing online stores.


Formerly known as 3dCart, shift4Shop is an ecommerce platform that offers good SEO features. While it may not be suitable for heavy traffic websites, it shows potential for growth in the global market.


Squarespace has become popular in recent years, offering customizable themes and features for starting an online store. However, it has limitations in terms of customization and host selection.


Zyro is a drag-and-drop builder with AI tools and a logo-maker. It provides hosting and a free version, but lacks functionality and customization options.

Square Online

Formerly known as Weebly, Square Online offers good design flexibility and value for money. It is suitable for smaller businesses looking for an intuitive website builder.


OpenCart is a customizable platform with no monthly subscription fee. It supports multi-store management and offers a wide range of modules and themes for creating custom stores.


Yo!Kart is a self-hosted and scalable multi-vendor ecommerce platform for building online marketplaces. It offers a range of features and comes with a lifetime license and one-time pricing model.


Volusion is a hosted platform that offers affordable pricing and access to multiple payment gateways. It is comparable to Shopify and BigCommerce in terms of features and usability.


Ecwid is a SaaS tool that allows you to add an additional store to your current online presence. It offers store creation options but is not suitable for standalone stores.

Salesforce Commerce Cloud

Salesforce Commerce Cloud allows you to create various cloud-based ecommerce stores with customizable features for sales, marketing, order fulfillment, and more.

Market Share by Region

The market share of ecommerce platforms varies by region. In the USA, leading platforms include Shopify, Wix Stores, WooCommerce Checkout, and Squarespace Add to Cart. The UK follows a similar trend, with Wix Stores, WooCommerce, Shopify, Ecwid, and SquareSpace Add to Cart leading the market. Australia sees a dominance of Shopify, WooCommerce, Wix Stores, Squarespace, and Ecwid. Germany’s market is unique, with Ecwid, Shopify, Wix Stores, WooCommerce Checkout, and Shopware leading the competition. In Russia, WooCommerce Checkout and OpenCart are the top players.


Choosing the right ecommerce software platform is crucial for the success of your online store. Each platform has its own strengths and weaknesses, so it’s important to consider your specific needs and goals. Whether you prefer ease of use, functionality, or customization, there is a platform that can meet your requirements. Do thorough research, evaluate the features of each platform, and make an informed decision. Remember, Google rewards websites that load quickly, so consider using an optimized ecommerce hosting stack to improve your store’s performance. Good luck with your ecommerce journey!



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