Blog Soft Gorillas

1 December 2023
4 min read

How to increase the visibility of an online store: Effective SEO strategies

In today’s competitive e-commerce world, having an online store is a key element of success. However, merely being present online does not guarantee customer interest. To attract attention, an effective SEO (Search Engine Optimization) strategy is essential. Below, we will present the most important and effective SEO strategies for online stores that will help increase your store’s visibility and attract more organic traffic.

Why is SEO important for online stores?

SEO (Search Engine Optimization) is the process of optimizing a website to improve its position in search results. For online stores, an appropriate SEO strategy is crucial because most users use search engines, such as Google, to find products or services they need. Being on the first page of search results is crucial, as most people do not look beyond it. Therefore, effective SEO is essential for online stores to increase visibility, attract organic traffic, and boost sales.

1.Choosing the right keywords

The first step in an effective SEO strategy for online stores is choosing the right keywords. Keywords are phrases that users type into search engines to find products or services. To find the most effective keywords for your store, thorough research is necessary. Tools like Google Keyword Planner or Senuto can be used to find popular and competitive phrases. It’s also important to consider long-tail keywords, which more precisely match user expectations. Well-chosen keywords allow for more precise targeting and attracting the right customer group.

2. Content optimization

The quality of content on the online store’s website plays a significant role in an effective SEO strategy. Content should be unique, valuable, and tailored to customer preferences. It’s also important to apply an appropriate content structure, such as paragraph divisions, headers, bullet points, to facilitate readers’ browsing and understanding of information. Content should also naturally incorporate keyword saturation and long-tail phrases to better meet user expectations. However, remember that content should be written primarily for users, not just for search engines.

3.Optimized meta tags

Meta tags, such as page title and description, are crucial for SEO. The page title should be attractive, clear, and contain keywords. The page description should be short but compelling, encouraging users to visit your store. It’s also important to optimize meta tags for each subpage of your store to align them with specific themes and include relevant keywords.

4.Image optimization

Image optimization is a crucial aspect of SEO for online stores. Images should be properly compressed to avoid slowing down page loading. Additionally, each image should have properly entered alt attributes describing the image content. This helps search engines better understand what the image is about and improves the visibility of the page in image search results.

5.Internal and external linking

Internal and external linking is an important element of SEO strategy for online stores. Internal linking involves creating links between different pages of your store, facilitating better navigation and indexing by search engines. External linking involves acquiring links from other websites, increasing trust and authority in the eyes of search engines. However, it’s essential that links are natural and come from credible sites.

6.Mobile optimization

In today’s world, more people use mobile devices to browse websites. Therefore, mobile optimization is crucial for online stores. The website should be responsive and adapt to different screen sizes. Additionally, optimizing the mobile shopping experience, such as simplified order forms and convenient payment methods, is important.

7.Page loading speed

Page loading speed is a key SEO factor for online stores. Long loading times can discourage users and lead to an increase in bounce rates. Therefore, it’s important to optimize the website for loading speed by compressing images, minimizing HTML and CSS code, and using faster hosting.

8.Usability and user experience

Usability and user experience are crucial SEO factors for online stores. The website should be intuitive and easy to navigate, allowing users to quickly find products of interest. It’s also important for the website to be user-friendly, providing a positive shopping experience. This will result in satisfied users who are more likely to return to your store.

9.Analytics and result monitoring

Monitoring results and data analysis are key elements of an effective SEO strategy for online stores. Tools like Google Analytics allow tracking website traffic, conversion rates, and other metrics that help optimize and improve the SEO strategy. Monitoring results also enables a quick response to potential issues and adjustments to the strategy when needed.

10.Building valuable backlinks

Backlinks are important SEO factors for online stores. Backlinks come from other websites and indicate trust and authority for your store. However, it’s crucial that links are natural and come from credible sources. Backlinks can be obtained through publishing valuable content, collaborating with other companies and influencers, and participating in industry events.


An effective SEO strategy is essential for online stores to increase visibility, attract organic traffic, and boost sales. Through proper optimization of content, meta tags, images, internal and external linking, mobile optimization, and ensuring fast page loading, you can improve your store’s position in search results. It’s also important to monitor results and adjust the strategy based on data analysis. Remember that effective SEO is a continuous process that requires constant improvement and adaptation to changing trends and market demands. However, with the right strategies and tools, your online store can achieve success and attract customer attention.


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