The development of e-commerce has changed the way society sells goods and services. According to Statista, e-commerce retail sales accounted for 18% of total global retail sales in 2020, and it is projected to increase to 21.8% by 2024. With a growing number of consumers shopping online, launching your own online store has become a popular way to earn money on the internet.
If you’re planning to start your own online store, there are many tools available on the WordPress platform that can assist you in this process. Here are the 12 best e-commerce WordPress plugins that will help you grow, expand, and secure your online store.
1.WooCommerce – Comprehensive solution for online sales
One of the most popular e-commerce WordPress plugins is WooCommerce. Since its inception, WooCommerce has gained immense popularity and is currently the most frequently chosen e-commerce plugin on the WordPress platform. This open-source plugin allows you to transform your WordPress site into a fully functional online store.
WooCommerce offers many features that enable the sale of various types of products, inventory management, sales reporting, discount granting, coupon generation, and much more. With seamless integration with WordPress, customizing and managing the store becomes easy and intuitive.
One of the biggest strengths of WooCommerce is its flexibility. You can sell both physical and digital products, support various payment gateways, and customize the store’s appearance according to your needs with a wide selection of WooCommerce themes and extensions.
2.Easy Digital Downloads (EDD) – Ideal choice for selling digital files
If you plan to sell digital files such as e-books, music, software, or other downloadable materials, consider using the Easy Digital Downloads (EDD) plugin. EDD is a powerful tool for selling digital products on the WordPress platform.
EDD provides a user-friendly interface for easy management and sale of digital products. You can add and edit products, create a download list, and manage file access. Additionally, EDD offers access control features, discount codes, activity tracking, and more.
One of the main reasons EDD is recommended for selling digital files is its specialization in this field. The plugin is free, and additional extensions are available for an extra fee, allowing you to tailor the store’s functionality to your needs.
3.Shopify – Cloud-based standalone eCommerce platform
Shopify is a comprehensive e-commerce solution offering a standalone cloud-based online store. Although it’s not a WordPress plugin, Shopify is one of the major players in the e-commerce industry and worth considering if you plan to launch an online store.
One of Shopify’s main advantages is its simplicity and ease of use. You can add “Buy” buttons anywhere on your WordPress site and easily connect them to products in your Shopify store. Through automatic synchronization, your products will be synced between WordPress and the Shopify store.
Shopify also offers many features, such as payment processing, product management, data reporting, integration with other services, and more. Additionally, as a cloud-hosted platform, Shopify takes care of all aspects related to hosting, security, performance, and compliance, allowing you to focus on running your business.
4.Yoast SEO – SEO optimization specialist
To ensure the visibility of your online store in search engines, it’s worth using the Yoast SEO plugin. This popular WordPress plugin offers SEO optimization tools to help improve your site’s ranking in search results.
The Yoast SEO plugin provides many features, such as content analysis, meta tag optimization, XML sitemap generation, internal link management, and more. With these tools, you can optimize your product pages, categories, and other content to enhance visibility in search engines.
Yoast SEO also offers readability analysis, helping you improve the quality of your content to make it more appealing to readers. With these tools, you can optimize your content for keywords and increase the chances of achieving better results in search engines.
5.Password Protect WordPress Pro (PPWP Pro) – Ideal solution for WooCommerce store visibility
To ensure the security of your online store, consider using the Password Protect WordPress Pro (PPWP Pro) plugin. This advanced WordPress plugin allows you to protect your entire store or selected pages with a password.
PPWP Pro allows you to create custom passwords for your store, manage user permissions, monitor activity, and more. With this tool, you can control access to your store and ensure that only authorized individuals have the ability to browse and make purchases.
This plugin is perfect for stores looking to increase the visibility of their products while maintaining privacy for specific customer groups. With PPWP Pro, you can grant access only to customers with special permissions or unique passwords.
6.Smush – Image compressor and optimizer
Page loading speed is crucial for the success of your online store. The Smush plugin will help you optimize images on your site, speeding up loading times and improving the overall performance of your store.
Smush is a WordPress plugin that automatically compresses and optimizes images on your site. With this tool, you can reduce the file size of images without compromising quality, speeding up page loading. As a result, your customers will have a better user experience on your site and be more inclined to make purchases.
The Smush plugin also offers features such as image caching optimization, format conversion, removal of unnecessary data, and more. With this tool, you can optimize all images on your store and improve loading speed.
7.Sucuri Security – Solution for protection against malware and brute force attacks
The security of your online store is of utmost importance. The Sucuri Security plugin is a powerful tool that helps protect your site from malware and brute force attacks.
Sucuri Security offers many features, such as malware scanning, activity monitoring, DDoS attack protection, and more. With this tool, you can quickly detect and neutralize potential threats to your store.
The Sucuri Security plugin also provides features such as a web application firewall (WAF), which helps protect your site from attacks and unauthorized access. With this tool, you can rest assured that your store is adequately protected.
8.WP Rocket – Caching plugin for eCommerce speed acceleration
Page loading speed is crucial for the success of your online store. The WP Rocket plugin is a tool that will help you optimize the loading speed of your site and improve the overall performance of your store.
The WP Rocket plugin is user-friendly and does not require any advanced programming skills. Simply install and activate the plugin, then configure its settings according to your preferences. With this tool, you can optimize the loading speed of your store and improve overall performance.
9.WPForms – WordPress form builder
Customer communication is crucial for effectively running an online store. The WPForms plugin is a tool that will help you create and manage contact forms on your WordPress site.
WPForms offers an easy-to-use form builder that allows you to create custom contact forms. You can add fields, configure validation options, personalize email messages, and more. With this tool, you can easily collect information from your customers and maintain constant contact with them.
The WPForms plugin also offers features such as integration with marketing tools, multi-page form creation, data analysis, and more. With this tool, you can optimize the customer communication process and improve their experience with your store.
10.LearnDash – Excellent solution for online courses
If you plan to offer online courses as part of your online store, consider using the LearnDash plugin. This advanced WordPress plugin allows you to create and manage online courses.
LearnDash offers many features that facilitate the creation and delivery of online courses. You can create lessons, quizzes, assignments, offer completion certificates, and more. With this tool, you can create engaging and interactive courses that will capture your customers’ attention.
The LearnDash plugin also offers features such as participant progress tracking, sharing training materials, payment integration, and more. With this tool, you can easily manage your online courses and provide valuable content to your customers.
11.OptinMonster – Powerful WordPress newsletter plugin
If you plan to build a subscriber list and run email marketing campaigns, consider using the OptinMonster plugin. This powerful WordPress plugin offers tools for creating and displaying subscription forms on your site.
OptinMonster offers many features that will help you increase the number of subscribers and conversions. You can create custom forms, personalize messages, use various subscriber acquisition strategies, and more. With this tool, you can effectively build your subscriber list and maintain constant contact with them.
The OptinMonster plugin also offers features such as data analysis, subscriber segmentation, integration with email marketing tools, and more. With this tool, you can optimize your email marketing campaigns and achieve better results.
Launching an online store on the WordPress platform can be easy and enjoyable with a wide selection of e-commerce plugins. Plugins like WooCommerce, EDD, Shopify, Yoast SEO, PPWP Pro, Smush, Sucuri Security, WP Rocket, WPForms, LearnDash, and OptinMonster offer various features to help you grow, expand, and secure your online store.
Choosing the right e-commerce WordPress plugins is crucial for the success of your store. Therefore, it’s worth researching, testing different tools, and customizing them to fit your needs. With these tools, you can create a professional online store that captures customers’ attention and brings you success in e-commerce.