Blog Soft Gorillas

21 June 2023
4 min read

Online Selling Expertise: How to Sell Digital Products Online

Online Selling Expertise: How to Sell Digital Products Online

Online selling has become a lucrative business for many entrepreneurs, especially those who specialize in digital products. Digital products, such as music, ebooks, courses, and online services, offer a passive way to generate income without the need to constantly replenish inventory.

In this article, we will explore the various types of digital products that you can sell online, how to create your own digital products, and marketing strategies to successfully sell them.

Why Sell Digital Products Online?

Selling digital products offers many advantages for entrepreneurs, such as:

  1. Low overhead costs: Unlike physical products, digital products don’t require inventory or shipping, reducing your costs significantly.
  2. Recurring revenue: With digital subscriptions, you can generate recurring revenue by offering exclusive content or services to paying members.
  3. Scalability: Digital products can be sold to an unlimited number of customers without the need for additional production or fulfillment.
  4. Versatility: There are various types of digital products you can create, from ebooks and courses to stock photos and software.

However, selling digital products also comes with its own set of challenges, including:

  1. Competition: As digital products are intangible, customers can often find free alternatives online. You need to offer unique value to stand out.
  2. Piracy and theft: Digital products can be easily shared or pirated. Employing the right tools and safeguards is important to protect your products.
  3. Market saturation: Some niches may already have a high number of digital product sellers. You’ll need to find a unique angle or target a specific audience to succeed.

Types of Digital Products to Sell Online

To help you get started, here are six profitable digital products to consider selling online:

1. Online Courses

Online courses are ideal for in-depth educational content. You can create courses on various topics, from photography and business skills to fitness and personal development. When creating courses, focus on the outcomes you want your learners to achieve and include interactive elements to engage them.

2. Digital Assets

Digital assets, such as stock photos, videos, music, and design elements, are in high demand by content creators and businesses. You can sell licenses for others to use your digital assets in their projects. Consider offering unique assets that cater to specific niches or industries to stand out.

3. Subscription-Based Products

Instead of selling individual digital products, you can bundle them together and offer them as part of a paid subscription. This approach allows you to create a recurring revenue stream and build a community of engaged members. Consider offering exclusive content, discounts, or additional benefits to your subscribers.

4. Digital Tools and Software

Create software or digital tools that solve specific problems or meet the needs of a particular audience. For example, you can develop productivity tools, design software, or marketing automation platforms. Make sure to offer excellent customer support and continuously update your software to stay competitive.

5. Digital Art and Music

If you’re an artist or musician, you can monetize your talents by selling digital versions of your art or music online. Offer high-quality prints, digital downloads, or merchandise to cater to your audience. Consider partnering with influencers or collaborating with other artists to expand your reach.

6. Productized Services

Productized services are packaged services that are delivered digitally. For example, if you offer consulting or coaching services, you can create digital products, such as templates, guides, or checklists, to complement your services. This allows you to expand your offerings and generate additional revenue streams.

How to Create and Sell Digital Products Online

Now that you have an idea of what digital products to sell, here’s a step-by-step guide to help you create and sell them online:

1. Generate Ideas and Conduct Research

Brainstorm different digital product ideas and write them down. Consider your expertise, skills, and the pain points of your target audience. Conduct keyword research and analyze trends to validate your ideas. Research popular digital products in your niche and identify any gaps or opportunities.

2. Produce Your Digital Products

Once you have a validated idea, start creating your digital products. Depending on the type of product, this may involve writing content, recording videos, designing graphics, or coding software. Ensure your products are high-quality, unique, and offer value to your customers.

3. Set Up an Online Store

To sell your digital products, you’ll need an ecommerce platform that supports digital downloads. Shopify is a popular and user-friendly platform that allows you to create a professional online store quickly. Choose a theme, customize your store, and upload your digital products.

4. Market Your Digital Products

To attract customers and generate sales, you’ll need to market your digital products effectively. Here are a few marketing strategies to consider:

  • Content marketing: Create valuable content related to your digital products and share it on your blog or social media. This will help establish your expertise and attract potential customers.
  • Influencer marketing: Collaborate with influencers in your niche to promote your digital products. Offer them a commission for each sale they generate or provide them with free access to your products.
  • Email marketing: Build an email list and send targeted campaigns to promote your digital products. Offer exclusive discounts or bonuses to incentivize purchases.
  • Paid advertising: Use platforms like Facebook Ads or Google Ads to reach a wider audience. Target specific demographics or interests to maximize your ad spend.
  • Social media marketing: Engage with your audience on social media platforms and share content related to your digital products. Run contests or giveaways to boost engagement.
  • Search engine optimization: Optimize your website and product pages for search engines to improve your visibility. Conduct keyword research and create high-quality content that ranks well in search results.

5. Protect Your Digital Products

To prevent piracy and unauthorized sharing of your digital products, consider using tools and technologies to protect them. Use watermarking tools to add your logo or branding to your digital files. Implement secure download links or digital rights management (DRM) systems to restrict access to your products.


Selling digital products online can be a profitable venture for entrepreneurs with online selling expertise. By creating valuable and unique digital products, marketing them effectively, and protecting them from piracy, you can build a successful business in the digital products industry. Use the tips and strategies outlined in this article to start selling your own digital products and achieve online business success.


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