Blog Soft Gorillas

20 July 2023
4 min read

Optimizing Ecommerce User Experience: Inspiring Website Designs


Welcome! We understand the importance of a well-designed ecommerce website for your business. In this article, we will explore the best ecommerce website designs that can inspire you when building your own online store. We will discuss the key elements of a high-performing ecommerce website and provide examples of successful designs. Whether you are starting from scratch or looking to improve your existing website, these design inspirations can help you optimize your ecommerce user experience.

The Importance of User Experience in Ecommerce

Having a confusing website layout is a major obstacle for any ecommerce business. It is crucial to ensure that your website is user-friendly and easy to navigate. Complex layouts can lead to high bounce rates and abandoned shopping carts. In addition, a sloppy website design can negatively impact your search engine rankings. By optimizing your website for a seamless user experience, you can maximize your online business potential.

Keep it Simple, Silly (KISS)

Following the principle of “Keep it Simple, Silly” (KISS) is essential when designing your ecommerce website. A simple and intuitive layout ensures that visitors can easily find what they are looking for. Take a look at successful ecommerce websites, for inspiration on clean and user-friendly layouts.

Mobile Responsive Design

With the majority of internet users accessing websites through their mobile devices, it is crucial to optimize your ecommerce website for mobile responsiveness. Failure to do so can result in high bounce rates and lost business opportunities. Ensure that your website is mobile-friendly to provide a seamless user experience for mobile users.

Customization Options

While there are many generic ecommerce themes available, it is important to customize your website to reflect your brand’s identity. Customization options for design, animations, typography, and color themes allow you to tailor your website to meet your specific needs and appeal to your target audience. By making the right customizations, you can attract more visitors to your website.

Key Elements of a Successful Ecommerce Website

To provide a top-notch user experience, your ecommerce website should incorporate certain key elements. By focusing on these elements, you can optimize your website to convert visitors into customers. Here are three important aspects to consider:

High-Resolution Product Images

In an online shopping environment, high-resolution product images are essential to help customers visualize the truest picture of your products. By providing clear and detailed images, you can enhance the customer’s shopping experience and increase the likelihood of making a sale.

Customer Reviews and Ratings

Customer feedback plays a crucial role in online purchasing decisions. Displaying customer reviews and ratings on your website builds trust and credibility. Consider including ratings from reputable third-party sites, such as Trustpilot or Google Reviews, to make your business appear trustworthy and reliable.

Learning from Industry Leaders

Examining successful ecommerce websites can provide valuable insights into industry trends and best practices. By analyzing design elements, user experience features, and marketing strategies used by top ecommerce websites, you can improve your own website’s performance.

Examples of Successful Ecommerce Website Designs

Now let’s dive into some examples of successful ecommerce website designs that can inspire your own online store. Each of these websites demonstrates effective design principles and user-friendly layouts.

1. Bliss

Bliss is a skincare product manufacturer and seller. Their website design reflects their brand voice with a fun and cheerful aesthetic. The layout is simple, making it easy for visitors to navigate and find products. The website loads quickly, ensuring a smooth user experience.

2. Greats

Greats is a footwear company that focuses on minimalist and modern designs. Their website design incorporates oversized product images and action buttons to make it easy for customers to browse and make purchases. It is important to strike the right balance when using action buttons to avoid overwhelming visitors.

3. Banyan Tree Essentials

Banyan Tree Essentials sells Ayurvedic skincare products. Their website design is visually appealing with a unique balance of colors, animations, and text. The minimalist layout and simple navigation make it easy for visitors to explore the website.

4. Petal & Pup

Petal & Pup is a women’s clothing boutique. Their website design is clean and elegant, featuring a contrast of bright colors and bold text. The simple layout and vibrant product images entice customers to make a purchase.

Magic Spoon sells high-protein cereals. Their website design is lively and engaging, with a simple navigation bar and prominent offers. They also showcase reviews from famous personalities to build credibility.

6. The Nuff

The Nuff is a children’s book with a powerful story. The website design is simple and appealing, designed to attract young kids and their parents. The homepage features a buy button and clear payment options, making it easy for visitors to make a purchase.

7. Decibullz

Decibullz is an ear care brand that sells customized earplugs and earphones. Their website design is elegant and minimalist, with a black-and-white theme that stands out. The homepage offers action buttons for easy shopping, and the discount offer is highlighted with contrasting colors.

8. Hebe

Hebe is a clothing brand that specializes in natural materials. Their website design is minimalistic and focuses on high-quality images to showcase their products. The simple navigation bar ensures easy browsing for customers.

9. Bohemian Traders

Bohemian Traders is an online store that offers bohemian-style clothing. Their website design features muted colors to keep the attention on the products. The home page showcases product categories and uses folds to highlight different sections.

10. Appliances Online

Appliances Online sells a wide range of products. Their website design is simple and clean, with a focus on easy navigation and well-sorted categories. The home page displays clear images and subcategories, making it effortless for visitors to find what they need.

11. Crown & Caliber

Crown & Caliber is a luxury watch brand. Their website design showcases elegance and sophistication, with a visually appealing hero section and simple navigation. The overall design aligns with the brand’s theme and allows visitors to explore the website easily.

12. The Dollar Shave Club

The Dollar Shave Club is a subscription-based grooming brand. Their website design is simple and sober, with the right choice of color to align with their target audience. The design is easy to navigate, and customer reviews are prominently displayed to enhance trust and credibility.

13. Warby Parker

Warby Parker is an eyewear retailer. Their website design focuses on highlighting their offers, with compelling visuals and attention-grabbing text. The simple layout and navigation make it easy for customers to start shopping right away.

14. Dollar General

Dollar General is a discount store chain. Their website design emphasizes offers and discounts, with a focus on simplicity and easy navigation.

15. Moreporks Boutique

Moreporks Boutique is an apparel store. Their website design is simple and clean, with brightly colored elements and clear offers. The navigation bar is easy to use, and the layout allows customers to shop without unnecessary distractions.

16. Ryder

Ryder sells women’s clothing. Their website design is minimalistic and focuses on simplicity. The navigation bar is easy to use, and the layout keeps the focus on the products.

17. Basic Outfitters

Basic Outfitters is an apparel store. Their website design features a bright and creative color scheme that aligns with their brand. Action buttons are strategically placed to guide customers to product pages.

18. Jackie Smith

Jackie Smith is a luxury handbag brand. Their website design uses bright colors effectively, creating an attractive and visually pleasing experience. The navigation menu and offers are well-contrasted and easy to navigate.

19. Muroexe

Muroexe is a shoe brand. Their website design is intriguing, with neatly placed buttons and a simple navigation bar. The homepage showcases appealing images, and action buttons allow visitors to start shopping immediately.

20. Naked Wines

Naked Wines is an online wine retailer. Their website design is simplistic, with a white background and well-sorted categories. The focus is on the products, and the layout makes it easy for visitors to find what they need.

Moreporks 2.0 is an ecommerce store that sells a wide range of products. Their website design is straightforward, displaying the product categories clearly and eliminating any unnecessary information.

22. Dollar Shave Club Welcome Page

Dollar Shave Club’s welcome page is designed to capture the attention of visitors with offers and discounts. The design is clean and focused, with the primary goal of driving conversions.

The Importance of Website Pages

In addition to a well-designed homepage, there are several other crucial website pages that you need to consider. These pages play a significant role in the overall user experience and can influence visitors’ decision to make a purchase.


Your homepage is the first touchpoint with your customers and needs to make a positive impression. It should be engaging, visually appealing, and provide an overview of your products and offers.

Product Pages

Ensure that your products are neatly categorized and that each product page includes all the necessary details, such as size, color options, and descriptions. Thorough product pages assist customers in making informed buying decisions.

Checkout Pages

Simplify your checkout process as much as possible to avoid cart abandonment. Offer multiple payment options and allow guest checkouts to streamline the purchasing experience for your customers.

About Us Page

Introduce your business on the About Us page to build trust and credibility. Share your brand’s values, team members, and other relevant information to connect with your customers on a deeper level.

Shipping and Returns Policies

Clearly state your shipping and returns policies to alleviate customer concerns. Well-defined policies instill confidence in potential buyers and encourage them to complete their purchase.

Contact Page

Include a contact form on your website to provide an avenue for customers to reach out with inquiries, feedback, or any other needs. This page allows you to engage with your customers and address their concerns.


A well-designed ecommerce website is vital to the success of your online business. By following best practices and taking inspiration from successful designs, you can optimize your website’s user experience and maximize your conversion rates. Remember to keep your website simple and user-friendly, focus on high-resolution product images and customer reviews, and create informative and engaging website pages. With the right combination of design elements and a seamless user experience, your ecommerce website can attract and retain customers while driving sales. Stay ahead of the curve and continuously refine and improve your website design to meet the ever-evolving needs of your customers. For more information and assistance in improving your ecommerce user experience, visit reputable sources like


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